This year’s Law Firm Marketing Summit was undoubtedly my best one yet. After attending for three consecutive years, I can confidently say the third time is indeed the charm! It was heartwarming to see the content continuously improving. I left RSA House feeling empowered with new tools to strengthen our stakeholders’ trust in Jackson, Etti & Edu’s Business Development team.
While every session was exceptional, I won’t attempt a full recap—there are already many excellent ones here! Instead, I’d like to highlight my top three sessions.
- Sector Expertise Session: This was my absolute favourite, mainly because it resonates deeply with what we do at Jackson, Etti & Edu. As a full-service law firm with deep sector expertise, we thoroughly understand our clients’ industries. We’re familiar with their challenges, maintain strong relationships with regulators, and have extensively tested ways to help them achieve their business goals. Learning about new initiatives to further enhance our sector-based approach to delivering value was insightful and validated the strategies we’ve implemented. It was refreshing to see how we can build on this time-tested approach.
- LinkedIn Session: This session stood out, and if you’ve been following my journey, you know why! It was particularly rewarding to attend with my partner and head of our Technology, Media & Entertainment sector, Yeye Nwidaa MCiArb Uk Yeye is also one of our BD champions, and having her with me at the Summit was a special honour. Her presence at this particular session will strengthen our internal campaign to encourage wider use of LinkedIn in the firm -one more advocate on board! 😂
- Thought Leadership That Works: The session on effective thought leadership was another highlight. I walked away with five key takeaways that I believe will be game-changers for us:
- Activating thought leadership is just as crucial as producing it. We need to track, analyse, and understand its reach to maximise impact.
- Ask, “If I read this, will I understand it?” Clear and digestible content is critical.
- Play to your strengths. Focus on what you know and do best.
- Anticipate your clients’ needs. How are you helping them succeed and look good in their business?
- Make content snackable. In today’s fast-paced world, content must be easy to consume and engaging.
One Suggestion for the Summit
If I had to offer one tiny suggestion, it would be to make the Summit more appealing to African attendees. This year, Yeye and I were the only African participants. Last year, I was the only one, and in 2022, there were only two of us. Expanding the reach and inclusivity to attract more Africans would only enhance the event’s diversity of perspectives and experiences.